Brough Superior has returned to the Australian market for the first time in eighty years, with four new models now available for “immediate purchase”.

The new local distributor is based in Brisbane, and plans to develop a showroom, as well as appointing “the best available dealerships in key locations” across Australia.

Positioned at the top end of the market, pricing ranges from $105,000 plus on-road costs, all the way up to $185,000 for the turbocharged AMB 001.

All bikes are built in Toulouse, France, and are sold in Australia with a two-year, unlimited-kilometre warranty.

Brough Superior Super Sport 100.

With an initial allocation of 300 units, the Super Sport 100 is expected to be the most popular model, priced from $105,000 (Euro 3).

The Super Sport 100 is powered by a 997cc 88-degree V-twin, and is said to be a cross between a cafe racer and a traditional sports motorcycle.

Based on the same platform, the Brough Superior Pendine Sand Racer is also priced from $105,000, and is modelled after historic beach racing motorcycles.

Brough Superior Pendine Sand Racer.

Celebrating the centenary of Brough Superior, the Anniversary model will be limited to just 100 units, available from $168,000 apiece.

Justifying this price tag, Brough Superior’s Australian arm says that “this bike should be viewed as an investment. An investment in the finest motorcycle available, that will only appreciate in value and desirability.”

Topping the 2020 range is the non-street-legal AMB 001, which was developed with English carmaker Aston Martin.

The AMB 001 is priced from $185,000, and uses a turbocharged version of the Brough Superior V-twin.

Brough Superior AMB 001.

“Brough Superior were originally marketed by their creator, George Brough as “the Rolls Royce of motorcycles”, which certainly described best their commitment to quality and design,” a press release reads.

“They were seen as the epitome of luxury and power on two wheels.

“From 1919 to 1940, only 3048 motorcycles bearing their name were produced at their Haydn Road plant in Nottingham, UK.

“They cost close to a year’s wages for the average person at the time, making Brough Superior the bike of choice for the rich and famous.

“Brough Superior were technological jewellery, assembled using skilled workers wearing white gloves, destined for the discerning and well-heeled riders of the day.”

Brough Superior Super Sport 100.


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