THE FUTURE OF INFO MOTO

Two years ago we launched INFO MOTO – a completely new take on bike journalism in Australia. That’s right, two years. Having spent collective decades working for established automotive media outlets, we felt that there was an opportunity to go out on our own. To put it frankly, we knew that we could do it better.

While INFO MOTO has evolved beyond our expectations, our initial goal has never changed, and will never change. That is, to tell you, the reader, the truth.

This means that we do not let commercial interests get in the way of providing the facts to our readers. We value integrity above all else, and we believe this is why we have nurtured such a strong following.

Our proudest achievement is our readership. The community at INFO MOTO is vibrant, and smart, and can spot the difference between good and poor journalism. Servicing that readership remains our number one focus.

The many comments and messages keep us motivated to continue to feed the ravenous beast that is online publishing, and to maintain our standard of quality and accuracy.
Always.

In the last two years, INFO MOTO has published more than 550 stories and in excess of 80 high-production bike and product reviews. We also launched the INFO MOTO Podcast that is filmed, edited and produced in our purpose built sound studio, helping us to achieve one million YouTube views this year.

Our motorcycle news content continues to be among the most journalistically stringent in the world, and regular contributions from industry greats like Grant ‘Spannerman’ Roff and Ian Falloon give us an unmatched store of bike wisdom.

During the pandemic, we doubled down on our news and feature content, to make sure that Aussie riders are kept informed on all the goss in the motorcycling world, and we’ve offered a laugh or two courtesy of our many long-form feature stories.

We have set the foundation, but there’s so much more we will do. More bikes, more fun.

A cornerstone of INFO MOTO is being first to the important stories, and knowing how to analyse and translate corporate jargon into the truth. We believe regurgitating press releases is simply not good enough.

As we enter our third year, INFO MOTO is undertaking an added initiative, and that is to encourage new motorcyclists, and to put more people on motorcycles. We love bikes, it’s in our DNA, and so we recognise our responsibility to give back to both the motorcycling community, and indeed the industry.

We see this as a positive time for riders, pillions, and enthusiasts alike. While the pandemic has challenged all of us in regard to riding, we anticipate a huge upswing in participation and are determined to do our part in supporting those that support us.

What we will do:

• We will create an inclusive community that supports newcomers
• Offer a forum that gives those with limited experience a voice
• Test gear and motorcycles for those on a budget
• Educate and inform new and returning riders on purchasing tips and tricks

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Of course, we will always continue to provide thoughtful, in-depth motorcycle content to our knowledgeable readers, upon which this website was built. We refuse to dumb down.

When lockdown restrictions end, we are going to come out swinging. With new contributors we will strongly enhance our video production, as we plan to embark on bike trips, revamp the INFO MOTO Podcast and reveal our very own project bike.

Spannerman: “I had to be dragged kicking and screaming away from print to digital but it’s going better than I expected. It’s helped that INFO MOTO has maintained the editorial integrity its owners valued in less electric formats. There’s plenty of clutter out there but you can’t be sure it’s true unless you saw it on INFO MOTO.”