KTM Group has today confirmed that it will assume distribution of MV Agusta Motorcycles in Australia and New Zealand from September of this year after nearly a decade in the custody of independent distributor Urban Moto Imports.

The premium MV Agusta brand currently offers seven models, including the Brutale 1000, Brutale 800, Dragster and Rush naked bikes, the fully faired F3 and Superveloce sportsbikes, as well as the Turismo Veloce adventure bike range.

Current distributor Urban Moto, which also imports the likes of Royal Enfield and Benelli, among other brands, will pass the torch to KTM Group Australia and New Zealand before year’s end.

According to a statement, KTM will develop a new dealer network to distribute MV Agusta models, and promises to assist the current dealership network with a ‘smooth transition’ for MV Agusta customers through to September.

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In the statement, KTM Group Australia managing director Jan Nobis indicated that it would focus on the luxury positioning of the MV Agusta brand.

“[MV Agusta] is an extremely exciting and special brand, one that fits very well into our House of Brands approach,” they said.

“Our aim is to build a dealer network that resonates with the luxury positioning of the brand, ensuring that the excellence that has defined the products will extend to how we run the business.”

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The deal is part of a global strategic partnership between Pierer Mobility (the parent company of KTM, Husqvarna and GASGAS) and MV Agusta.

Urban Moto Imports chief executive officer Joseph Elasmar said that the new distribution setup may improve customers’ access to parts and bring in new possibilities for product development.

“The global partnership between Pierer Mobility and MV Agusta is an exciting step forward for the Italian brand, and one that will bring stability to the brand and the customers,” said Mr Elasmar.

“It also opens up more doors for MV Agusta in terms of access to components, improved supply chain and exciting product development.

“We have enjoyed our time with MV Agusta, as it fit within our company’s mantra of uncompromised motorcycle individuality and wish the brand all the best for the future.”

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