Italian aftermarket exhaust manufacturer LeoVince has partnered with Australian distributor Monza Imports in an effort to strengthen its product availability and offer more competitive pricing in the local market.
At a recent media event, LeoVince reinforced the brand’s commitment to undercut its rivals on price as the brand eyes “20 times” local sales gains thanks to its new distribution agreement with Monza.
This new setup will utilise Monza’s extensive distribution and dealership network, allowing it to fulfill more orders while placing more customers in physical stores.
“It’s no longer our plan to sell anything directly anywhere, its going to be through [Monza’s] stock and through the dealerships,” said LeoVince CEO Roberto Morone at a private media event.
“When the customer goes onto our website it is geo-located through their IP address and the nearest dealership is assigned. So the nearest dealership is making the sale.
“It’s a way to bring the customers into the dealerships. Even if you sell online, it’s in-store pick-up so they are still going to the dealership.”
LeoVince currently offers 13 different muffler styles, which are each specifically developed for a wide range of individual models and are certified for legal use on Australian roads. Cat eliminator pipes, headers and full systems are also available. See the full range here.
All LeoVince products are designed and developed at its facility in Monticello D’Alba in Italy, before being produced at its Polish manufacturing plant. Around 160,000 pieces are produced each year using titanium, stainless steel, carbon-fibre and ceramic coating, among other materials and manufacturing techniques.
Currently, LeoVince’s best selling system is for the popular Kawasaki Ninja 400, while it is also seeing increasing sales for KTM 890 Adventure and Honda Africa Twin systems as the off-road-focussed adventure bike market continues to boom.
According to LeoVince, it takes roughly three months to develop a new motorcycle exhaust system from when the bike is launched. As is consistent with the entire bike industry, the new-motorcycle supply shortage is posing challenges.
“Frankly speaking, the biggest problem right now is to get the new models for R&D. In Europe the availability of new motorcycles is really low right now,” said Mr Morone.
“It takes about three months to develop a new [exhaust system], but the big challenge is getting the bike.
“We are really aftermarket, so we don’t work directly with the manufacturer.”
Monza Australia’s new LeoVince brand manager, Grant Sammut, told media that it intends to tackle the market with aggressive pricepoints, but stressed that product quality will not change.
“LeoVince manufacture their products with high quality raw materials, precise manufacturing processes and highly skilled craftsman, taking care of the smallest details to ensure that the quality and finish of their products is at the highest level,” said Mr Sammut.
“The end result is that LeoVince offers our customers an extremely attractive product range with stylish exhaust products that offer great sound and performance, premium build quality and an exceptional value proposition for Australian riders.”
Monza Imports is responsible for distributing the likes of Alpinestars, Pro Circuit and RST, among other motorcycle industry brands.
Spencer has a keen eye for hard news, and does some of his best living on deadline day. He loves more than anything to travel on his motorcycle, and is adamant that Melbourne Bitter is a world-class lager. He also knows how to operate the big computery thing in the office. By night, Spencer plays guitar with Melbourne punk outfit LOUTS.