Australian motorcycle magazine Motorcycle Trader has today announced its closure.
Motorcycle Trader launched in 1994 as a classified advertising publication and soon transitioned into a consumer title with workshop advice, gear and bike reviews and musings from some of Australia’s best automotive scribes.
According to a press release, the reason for Motorcycle Trader’s closure is due to the current pandemic events which has reduced the industry support that it requires to maintain a high standard.
The magazine’s editor, Chris Harris, says that it’s a melancholy day for Motorcycle Trader readers, however, it’s preferable to discontinue the magazine than be forced to reduce its quality.
“Motorcycle Trader has provided an honest sense of community among its readers and relatable writers like no other outlet,” he said.
“From an editorial viewpoint, we’ve absolutely poured our hearts and souls into making every edition the most informative, entertaining and engaging it could possibly be.
“While it’s incredibly sad to see the magazine’s closure, it’s preferable to continuing with lower standards.
“I’d like to thank our incredibly loyal readers for their unswerving support over the past 26 years and also those in the motorcycle industry who understood that a healthy motorcycle media is necessary to grow the culture.
“Ironically, our cover story in the final issue is about the closure of Norton. Make sure you buy a copy.
“Like every edition of MT, it’s a brilliant read that you won’t find anywhere else. It’s been a brilliant ride.”
INFO MOTO’s own Greg Leech served two stints as editor at Motorcycle Trader, overseeing some 130-odd issues:
“It’s sad that print media struggles to gain the support it really needs to survive in this digital age,” says Greg.
“Good, independent media is becoming increasingly difficult to find and the loss of Motorcycle Trader silences an important voice that ‘called it as it was’.”
“Motorcycle Trader was more than a mag to me. It brought up my children and was an iconic player in the bike community for 26 years or so. It also nurtured a whole bunch of very talented individuals that have gone on to big things in the game. I tips-me-lid to editor Chris Harris, who was a brave and conscientious editor as well as a bloody good mate of mine. Vale MT.”
Spencer has a keen eye for hard news, and does some of his best living on deadline day. He loves more than anything to travel on his motorcycle, and is adamant that Melbourne Bitter is a world-class lager. He also knows how to operate the big computery thing in the office. By night, Spencer plays guitar with Melbourne punk outfit LOUTS.