Buell Motorcycles has today announced plans to produce 10 new models by 2024, including new dirt-focussed, adventure, touring and cruiser models.
The American motorcycle company also revealed plans to build medium- and small-displacement models, and says that it is exploring the possibility of a high-performance electric model.
Buell has revealed little details about the new models, however, it confirmed that it currently has models in production based on its familiar 1190 platform.
In a recent statement, Buell’s chief executive officer Bill Melvin revealed that it is developing touring and adventure models as it strives to be competitive with global brands.
“We are excited to bring Buell back with this awesome assortment of superbikes and performance motorcycles,” said Mr Melvin.
“We start with the fastest American production motorcycles, hand built in the USA, so that’s a nice start.
“We’re building out those platforms for more touring and adventure models, then we’re expanding our displacements to be competitive with other global brands.”
The Buell 1190 Super Touring adventure bike, which is previewed by a handful of computer renderings, is expected to launch globally in 2023 with a 138kW twin-cylinder engine.
Buell says it is ‘open to collaboration ideas’ with other companies to produce an all-electric model, which may suggest it is working on its own version of the Harley-Davidson LiveWire, or a similar competitor.
The all-electric Harley-Davidson LiveWire launched locally last year, priced from $49,995 rideaway, debuting a 116Nm electric motor that is capable of pushing the bike from zero to 100km/h in just three seconds.
Buell’s recent announcement marks the first significant production movements from the brand since it was acquired by EBR Motorcycles in 2020.
Its website currently lists its limited-run 1190RX Hammerhead supersports track bike, as well as its 1190SX naked bike and 1190HCR hill-climb bike.
Interestingly, Buell Motorcycle Company’s original founder Erik Buell announced on social media today that he is “not involved in any way” with Buell Motorcycles’ restarting.
Spencer has a keen eye for hard news, and does some of his best living on deadline day. He loves more than anything to travel on his motorcycle, and is adamant that Melbourne Bitter is a world-class lager. He also knows how to operate the big computery thing in the office. By night, Spencer shreds the keytar in little-known rock band Midnight Medley.