Sales of incoming new motorcycles, like the all-new Yamaha R7, are poised to benefit from Australia’s bike hungry marketplace, which continued to show positive signs in the second quarter of 2021.

Figures published by The Federal Chamber of Automotive Industries (FCAI) show that motorcycle popularity is continuing to rise in 2021, with sales up 5.7 per cent year-on-year.

The FCAI found that at least 55,840 motorcycle, scooter and OHV units were sold in the last six months, translating to a 3001 unit increase compared to the same period in 2020.

The local motorcycle industry fell on hard times towards the end of the last decade, but has seen a significant boost in the last 18 months due in part to changing buyer habits during the Covid-19 pandemic.

Yamaha R7 2022
Yamaha’s new YZF-R7 is expected to sell in volume when it launches this December.

The leap in motorbike popularity was best represented in this year’s Q1 sales figures, which showed a 51.6 per cent increase compared to the first three months of 2020.

Though Covid-19 may have aided the motorcycle industry’s resurgence, it has also caused frustration for a number of companies that have struggled to satisfy demand due to global supply issues.

Fortunately for the industry, shipments of key new models are now landing Down Under, allowing local distributors to breathe a sigh of relief.

Suzuki, for instance, has just launched its new Hayabusa, with the entire first shipment sold out despite its premium $27,690 pricetag.

This month will also see the release of Harley-Davidson’s first-ever adventure bike, the Pan America 1250 Special, while CFMOTO is outing its first non-LAMS model in the 700CL-X Classic.

Harley’s Pan America adventure bike could help it recover some market share.

Also just around the corner is KTM and Husqvarna‘s new enduro and motocross ranges, Kawasaki’s refreshed KLR650 dual-sport, as well as lower volume models like the new Ducati Monster, Indian FTR and Aprilia Tuono 660.

INFO MOTO predicts that Yamaha’s all-new R7 sportsbike will be a sales hit when it arrives in local showrooms in December, due in part to the success of the MT-07 naked bike upon which it is based.

The R7 will be sold in both LAMS and full-power versions, priced competitively at $13,999 and $14,999, respectively.

Kawasaki KLR650 2021
Kawasaki’s refreshed KLR650 is set to be released in August.

The FCAI has suggested that Australians are taking up road-going motorcycles as a means of transport to avoid traffic and the risk of Covid-19 infection from taking public transport.

“[The sales growth in 2021] shows us that there is strong demand from buyers who want to use a motorcycle as their first choice for the daily commute and for recreation,” said FCAI chief executive Tony Weber in a press release.

“As cities and communities continue on the path of returning to the workplace, we are seeing signs that motorbikes are an ideal choice for reducing congestion on our roads.”

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