It’s the long-standing king of road bike sales in Australia, but Harley-Davidson may soon be overtaken by its Japanese rivals.

In the first three months of 2020, Harley-Davidson recorded 1359 sales in Australia, followed by Yamaha (1269), Honda (1016) and Kawasaki (944).

Much of Harley-Davidson’s recent sales success can be attributed to its LAMS-approved Street 500, which is currently Australia’s best selling cruiser model.

However, the best-selling road bike in 2020 is the Yamaha Tenere 700, followed by Kawasaki’s Ninja 400, with the Street 500 rounding the podium.

It is predicted that there will be a large dip in motorcycle sales in the coming months due to the coronavirus pandemic, which has caused a significant hit to the economy, and widespread loss of income.

This will likely see new-bike buyers spending less on motorcycles, causing a rise in sub-$20k bike sales.

The Harley-Davidson Softail Standard is priced from $21,495 plus on-road costs.

While Harley-Davidson largely plays on the premium side of the market, its recently released Softail Standard may help it perform in this difficult climate.

Pitched as a “blank canvas”, the Standard checks in at just $21,495 plus on-road costs.

This was achieved by including few features from standard, however, the bike does boast Harley’s Milwaukee-Eight 107 V-twin engine, pre-load adjustable forks, disc brakes and spoked wheels measuring 19 inches (front) and 16 inches.

The new Yamaha Tenere 700 is a similiarly barebones prospect, allowing it to be priced from just $17,149 rideaway.

Honda’s CB125E is currently its best selling road bike, partly due to the increase in demand from food delivery workers.

Harley-Davidson is working on cutting costs after it reported a 45 per cent decline in profits in the first quarter of 2020.

Globally speaking, it appears that the American bikemaker has been hit particularly hard by the coronavirus pandemic.


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