Triumph Motorcycles has confirmed rumours that it is entering the motocross and enduro motorcycle segments, with new Triumph dirt bikes headed for Australian showrooms in the near future.
The news marks Triumph’s first serious entry into the off-road market, signalling that the UK-based brand is increasing its production resources and expanding its commercial umbrella.
It is unclear at this stage if the new motocross and enduro ranges will be developed entirely by Triumph, or if it is sourcing componentry from an other established dirt bike builder, like KTM for instance.
To compete with existing brands, Triumph will most likely offer 250cc and 450cc four-stroke models in its motocross line-up, while the enduro range could potentially see a mid-sized two-stroke and a larger 500-class model.
Soon-to-be rivals at KTM are about to release a new six-bike motocross range and seven-bike enduro range, including both two- and four-stroke engine options.
While Triumph has off-road resources from its Scrambler 1200 production line, it does not currently build a single-cylinder production motorcycle, and so it must be significantly ramping up its R&D and production capabilities in order to compete with current segment leaders.
To accompany the consumer-grade Triumph dirt bikes, the brand will compete in MX and enduro world championships with its new Triumph factory race team.
The company is using the talents of motocross veteran Ricky Carmichael, as well as five-times enduro world champion Ivan Cervantes. According to Triumph, Carmichael and Cervantes will assist in both bike testing and preparation for racing.
In a recent press release, Triumph Motorcycles boss Nick Bloor expressed its commitment to the dirt bike segment.
“We [at Triumph] are 100 per cent committed to making a long-lasting impact in this highly competitive and demanding world,” he said.
“With a single-minded ambition to deliver a winning motorcycle line-up for a whole new
generation of Triumph riders.”
Meanwhile, managing director of Triumph’s local wing, Paul Chiodo, confirmed that the new Triumph dirt bikes will be made available in Australia.
“Triumph has a rich heritage in off-road motorcycling that harks right back to its roots,” said Mr Chiodo in the press release.
“The confirmation that this beloved British brand is entering the off-road market is hugely
exciting for Triumph enthusiasts across Australia and, through our network of passionate
dealers, we look forward to welcoming them. This is going to be huge.”
Triumph is tight-lipped on specifics, but says it will announce a timetable for the launch of its new off-road models in the coming months.
Spencer has a keen eye for hard news, and does some of his best living on deadline day. He loves more than anything to travel on his motorcycle, and is adamant that Melbourne Bitter is a world-class lager. He also knows how to operate the big computery thing in the office. By night, Spencer plays guitar with Melbourne punk outfit LOUTS.